What opportunities for hockey in China

In addition to traditional strengths such as badminton, table tennis, Chinese sports are currently booming as a promising market – one of them is hockey.┬áIn addition to Bettman, a billionaire of hockey village, there are two other stars: Kobe Bryant of football’s basketball and David Beckham.

In September, Vancouver Canucks and Los Angeles Kings will meet in Beijing and Shanghai for friendly matches. This is the first promotional step that Mr. Bettman calls “the official launch for what we hope will be a long-term and successful partnership between the two tournaments, between our teams, between partners in accelerating the development of hockey in China “.

March 30 is considered a milestone for the national hockey championship (NHL – USA), when billionaire Gary Bettman officially brought it to China, in an effort to expand the influence of the sport. this to the most populous market in the world.

China now, after years of resonating in the Olympics, has stepped back with its poor performance compared to itself in 2016 in Brazil. Chinese President Xi Jinping plans to call for investment in Chinese sports development. In addition to traditional strengths such as badminton, table tennis, Chinese sports are currently booming as promising markets. The actual hockey followed many strange subjects with mainland people like basketball, rugby, baseball … about approaching China.

NHL is currently watching the Winter Olympics in Beijing in 2022 as a great opportunity to explode in the Chinese market, similar to what they did with Japan in 1998, 2006 in Italy or 2014 in Russia.

The difficulty will be huge for Bettman this time, because the current “sports” piece of Chinese sports is almost torn from the competition of many other subjects. With a new discipline like this, the process of preparing coaches and athletes will not be simple. In addition, the most important thing is to receive support from businesses, governments and even Chinese famous athletes.